How to Protect Your Business on Black Friday

With Black Friday fast approaching, businesses and shoppers are looking to score on holiday deals. Since there’s going to be larger foot traffic than usual, you must take the proper precautions to ensure the safety of your customers, employees, and business.

Although online shopping has grown significantly in recent years, there are still tons of people who head out to retail stores in person, especially where there are amazing deals. Along with physical security, business owners also have to keep the health and safety of their employees and customers in mind. Here’s how to ensure a safe Black Friday in 2021.

Establish Health and Safety Protocols

Black Friday is going to be a long and tough day for your employees. There’s going to be a lot of people moving in and out of your store throughout the day. You want your employees to feel safe and supported.

With COVID-19 still circulating, you want to establish a set of health and safety protocols for your store. Although there aren’t currently any mandates in most parts of the country, consider implementing procedures your employees feel comfortable with, such as supply enough hand sanitizer for employees and customers, requiring masks in the store, etc. Here are the CDC recommendations for businesses for further details.

Prepare and Educate Your Employees

In addition to safety tips, you want to prepare your employees on how to handle Black Friday. This is especially important for new hires who haven’t worked one before.

The best way to prepare your team is to hire early. When employees are comfortable with the job, they are better equipped to handle face-paced and high-stress situations. Since Black Friday is only a few weeks away, you want to start the onboarding process now if you haven’t done so already.

Another key tip is to establish clear expectations for the day. If you own or operate a store with multiple departments, then you want to assign team members to their respective departments days in advance. So, when Black Friday finally arrives, they know exactly where they need to be and their respective role for the day.

And lastly, be prepared to step in and help on the floor. It can get chaotic during Black Friday. However, when employees see their managers or even the owner on the floor helping customers, that sets a great example for the entire team.

Have a Security System Covering Your Store

Keeping track of all the people in your store during Black Friday is a near-impossible task. Fortunately, one of the best ways for businesses to deter criminal activity is with a surveillance system. Security cameras not only deter crime but can also help with investigations in the case a burglary occurs. For placement, you want to have security cameras covering your main points of entry, as well as the products you have on the floor.

If you’re not sure the best way to set your security cameras or monitor your system, consider partnering with a security provider. At Boyd & Associates, we service small to medium-sized and even large businesses. We can keep your business protected this Black Friday and the other 364 days in the year. Contact us today to learn more about our commercial security solutions.

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